Some 2,000 employees of luxury golf and spa resort Mission Hills came together to form the largest Human QR Code in an effort to promote eco-tourism to the world and to make sustainable tourism a global reality.
The gigantic real life QR Code was created by staff carrying umbrellas and gathering at the Mission Hills driving range in Shenzhen, China. The aerial photo, taken from a height of 270 feet, is readable by a QR scanner and takes smartphone users to a campaign website promoting sustainable eco-tourism.